Cognitive behavioural hypnotherapy (CBH) for weight loss combines the principles of cognitive behavioural therapy with the power of hypnosis to create a more effective approach to achieving a healthier lifestyle. Unlike traditional hypnotherapy, which often focuses solely on suggestion, CBH addresses the underlying thought patterns and behaviours that contribute to unhealthy eating habits. By helping individuals identify and modify negative beliefs about food and eating, while simultaneously employing hypnotic techniques to reinforce positive change, CBH offers a comprehensive strategy that increases the likelihood of successful weight management. This dual approach not only helps to reduce cravings for unhealthy foods, but also empowers individuals with the tools to manage triggers and maintain a healthy lifestyle in the long term.